Creative Director

US-GA-Peachtree Corners
1 month ago(12/18/2017 2:25 PM)
Requisition ID
2017-2857
Category
Corporate Communication
Business Unit
ATLANTA SUPPORT CNTR

Excellence In Everything We Touch

Shared Services - Corporate Communication

Position Summary

 

 

The marketing & communications team is responsible for telling the Crawford story across all media. As we go to market, we must help audiences connect the dots between each of our brands to build brand equity and consistency in how all of our divisions tell our brand story.  This story must be equally reinforced internally so that we have consistency in messaging.  

 

Reporting to the vice president, global marketing and communications, the creative director is responsible for translating and executing marketing and communications objectives through the collaborative development of key visual and verbal messaging concepts as well as design direction (and hands-on execution as necessary) across varied media assets in support of overall corporate positioning, branding and company goals. The position leads copy and print development across various media. 

 

 

Responsibilities

 

  • Develop and maintain corporate brand standards and oversee organizational compliance to the set standards
  • Develop and oversee creative campaigns to reinforce the organization’s overall branding and desired image
  • Manage the creative process from concept to completion; translate marketing objectives into clear creative strategies
  • Responsible for the creation, collaboration and execution of varied media assets including the strategic and tactical oversight of branding elements/logos, marketing collateral, videos and advertising campaigns
  • Oversee the in-house development of creative assets to ensure a connected, branded ‘signature’
  • Guide full time and contract designers, web developers and other media specialists to integrate company brand, vision and messaging into tactical creative programs, campaigns and events
  • Lead interface with internal clients in creatively and collaboratively guiding their campaign and marketing program efforts to meet both their targeted requirements while also advancing the company brand proposition, look and feel and key messages
  • Oversees the preparation of technical illustrations, design procedures, graphics, photography, and other printing
  • Ensures accurate representation of company logo and brand name
  • Oversee profitability, deliverables
  • Upholds the Crawford Code of Conduct

 

Requirements

 

  • Minimum of 10+ years of experience in creative direction, branding and/or art direction with heavy emphasis on concept/copy development in a corporate environment.
  • 5+ years leading a team of marketers and/or creative personnel. Selects, develops, and evaluations team to ensure the efficient operation of the function.
  • Bachelor’s degree in graphic design, visual design, advertising, marketing, communications or a related field
  • Strong knowledge of print, video, visual design, presentation and web capabilities and a strong understanding of marketing and advertising principles.
  • Deep knowledge level with various aspects of traditional and non-tradition production, including web, video, and another multi-media. Proficiency in Microsoft Word, Power Point/Key Note, Adobe Creative Suite.
  • The ability to multitask and articulate clear creative direction and underlying business rationale to team members to ensure streamlined execution and impactful results.
  • Demonstrated strong persuasive and presentation skills.
  • Demonstrated strong project management skills, leading multiple projects simultaneously from conceptualization through implementation.
  • Demonstrates excellent collaboration skills, a solution-based attitude, and the ability to work with people with diverse skills and backgrounds.
  • Ability to develop project from creative conception to final deliverable.
  • Ability to work independently and prioritize under narrow time limitations and/or with interruptions, to produce accurate results within quick turnaround times.
  • Strong verbal and written communication skills; ability to clearly articulate ideas.
  • Consistent willingness to go above and beyond for project deliverables, as well as one's own development.
  • Strong copywriting and proofreading skills with close attention to detail.
  • Sharp eye for layout design and awareness of design trends.

 

About Us

 

Based in Atlanta, Crawford & Company (NYSE: CRD-A and CRD-B) is the world’s largest publicly listed independent provider of claims management solutions to insurance companies and self-insured entities with an expansive global network serving clients in more than 70 countries. The Crawford Solution® offers comprehensive, integrated claims services, business process outsourcing and consulting services for major product lines including property and casualty claims management, workers compensation claims and medical management and legal settlement administration. More information is available at www.crawfordandcompany.com.

In addition to a competitive salary, Crawford offers you:

  • Career advancement potential locally, nationally and internationally. Crawford & Company has more than 700 locations in 70 countries;
  • On-going training opportunities through every stage of your career
  • Strong benefits package including matching 401k; health, dental, and life insurance; employee stock purchase plans; tuition reimbursement and so much more.

Crawford & Company participates in E-Verify and is an Equal Opportunity Employer. M/F/D/V

Crawford & Company is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Crawford via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Crawford HR/Recruitment will be deemed the sole property of Crawford. No fee will be paid in the event the candidate is hired by Crawford as a result of the referral or through other means. 

 

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